Riman Korea Co., Ltd. (CEO Kyung-joong Kim) announced on the 19th that the North American convention ‘RIMAN ROADMAP 2023’ held in Irvine, California, was successfully held. Riman North America’s convention was held at the Marriott Hotel in Irvine, California for two days from the 16th to the 17th, and presented Riman’s global vision and strategy, as well as a roadmap for achieving successful business goals. In addition, the program was conducted to enhance the leadership of Riman beauty planners currently active in the United States and Canada and to build brand loyalty. This convention had high expectations even before the event, to the extent that pre-registration for attendance was sold out a month in advance, and about 2,000 beauty planners attended over the two days, demonstrating the interest and popularity of K-beauty in the North American market without filtering. The program of this Riman North America Convention was largely divided into three sessions.
The first program consisted of introducing the brand story and main products of Riman’s high-performance skincare brand <Incellderm>, vegan beauty <Botalab>, and health functional food brand <Lifening>. The second program included training sessions on social media operation to increase sales and successful team building know-how. Next, he introduced the new product portfolio, the opening of Riman Village on Jeju Island, and the global platform strategy. In addition, the company explains that it is trying to promote the status of ‘K-Beauty’, which is loved around the world, by operating a separate ‘K-Beauty Pop-up’ where you can directly experience products such as Inseldeom and Botalab.
“North America serves as the most important gateway to Riman’s global business expansion,” said Betty Perez, GM of Lehman North America. “We have achieved great growth not only through this convention but also through strong local interest over the past year, and this will serve as an opportunity for us to continue to expand. “We will accelerate our efforts to target the North American market,” he said. Meanwhile, Riman Korea is a company that has ranked first in sales in the Korean door-to-door sales industry starting in 2021, and plans to begin its expansion into North America and continue its expansion into Vietnam, China, Taiwan, and Japan in Asia.
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